Definition
Keywords as a percentage of indexable text words.
Information
Note – Keyword density can vary when analyzing a page for various search engines. Different search engines may use different stop words or stemming techniques, resulting in a word being counted by one engine and not counted by another. Aside from the problem of determining what constitutes a word, there is also the problem of determining which tags various search engines will support. The most basic scenario might have a search engine using only text. More elaborate scenarios might have a search engine using text, ALT tags, META tags, comment tags, and a handful of other tags.
For example, if a keyword is used 5 times in page with 100 indexable text words, the page has a keyword density of 5%. Generally, keyword density should be high enough that a keyword is recognized as a main topic of a page and not an incidental, unimportant word. At the same time, keyword density should not be too high, as some search engines may penalize a page for keyword stuffing.
see also: SEO Tools
Articles
How To Boost SEO With Question Keywords Optimization
SEMrush (January 14, 2019) sponsored
Synonyms
keyword ratio
Related Terms
keyword, keyword research, search engine optimization
view all terms in the SEO glossary or all terms in the Digital Marketing glossary
