Definition
The use of software to automate repetitive tasks related to marketing activities and connect different parts of the marketing funnel.
Information
Marketing automation is a complex field with many vendors and many features. The feature sets continue to evolve, driven by the competitive marketplace and new technologies.
Features common to marketing automation systems include email marketing, marketing databases and analytics. Other features include multi-channel campaign management, lead management (capturing, scoring, nurturing), content generation such as landing pages, ROI tracking, and third-party integration with other applications.
see also: Digital Marketing Tools
Related Terms
view all terms in the Business and eBusiness glossary or all terms in the Digital Marketing glossary
Sites
G2 Crowd: Marketing Automation – compare the best marketing automation software.
Articles
B2B Marketing Automation Platforms 2014: A Buyer’s Guide (PDF)
DigitalMarketingDepot.com (2014)
What’s The Difference Between CRM and Marketing Automation Software?
Capterra (September 2, 2014)
Ultimate 2014 Marketing Automation Software Pricing Guide
Capterra (February 12, 2014)
Best Practices for Marketing Automation from 11 Experts
Marketo (March 20, 2013)
Marketing Automation Pricing Comparisons
Marketing Rockstar Guides (January 17, 2013)
