abandoned cart – When a visitor to an ecommerce site adds products to a shopping cart and doesn’t complete a purchase.
abandoned cart email – Emails generated after an online shopper reaches the cart stage, but does not complete a transaction.
ACoS (advertising cost of sales) – In Amazon Ads, the percentage of ad cost in relation to ad revenue, expressed as (Cost / Revenue) * 100
AOV (Average Order Value) – An ecommerce metric that measures the average amount of revenue per transaction.
B2B (Business to Business) – Business that sells products or provides services to other businesses.
B2C (Business to Consumer) – Business that sells products or provides services to the end-user consumers.
call to action (CTA) – The part of a marketing message that attempts to persuade a person to perform a desired action.
click-through rate (CTR) – The average number of click-throughs per hundred ad impressions, expressed as a percentage.
CLV (Customer Lifetime Value) – An estimate of the total monetary value of a customer to a business over the duration of their relationship.
conversion rate – The percentage of visitors who take a desired action.
cost per action (CPA) – Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
cost per click (CPC) – The cost or cost-equivalent paid per click-through.
ecommerce – The process of buying and selling of products and services over the Internet.
ecommerce – The process of buying and selling of products and services over the Internet.
open funnel report – A funnel exploration report that lets users enter the funnel at any step.
RPV (Revenue Per Visitor) – The average amount of revenue generated per visitor to a website, calculated by dividing total revenue by total visitors.
shopping cart – Software used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.
trended funnel – In GA4, a report that shows the performance of each step in a funnel over time.
upselling – Trying to persuade shoppers to buy a more expensive product or package than what were considering.
