Digital Marketing
Simplilearn / MarketMotive
Price: $99 for foundation courses, $299 for advanced courses
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most major digital marketing topics
Free Trial? No
URL: www.simplilearn.com (check discounts)
Lynda
Price: unlimited courses from $19.99 – $29.99
Time: often between 30 minutes to 2 hours, but varies widely
Types of Courses: online, self-paced
# of Courses: thousands
# of Marketing Courses: hundreds
Topic Covered: most marketing topics, plus many other creative and business topics
Free Trial? Yes, 30 days
URL: www.lynda.com (check discounts)
Udemy
Price: pay per course, usually less than $20 each during sales
Time: varies widely, from less than 2 hours to 20+ hours
Types of Courses: online, self-paced
# of Courses: tens of thousands
# of Marketing Courses: hundreds, maybe thousands
Topic Covered: most marketing topics, plus a huge variety of other topics
Free Trial? No
URL: www.udemy.com (check discounts)
Online Marketing Institute
Price: unlimited courses from $25 to $45 per month
Time: typically 20 to 60 minutes
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most digital marketing topics
Free Trial? Yes, 10 days
URL: www.onlinemarketinginstitute.org
MarketingProfs University
Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most digital marketing topics
Free Trial? Yes, 7 days for Pro membership
URL: www.marketingprofsu.com
CXL Institute
Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.
Types of Courses: online, self paced and live online courses
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: primarily analytics & conversion
Free Trial? No
URL: conversionxl.com/institute/ (check discounts)
ClickMinded
Price: $499 per course
Time: 3 to 6 hours each
Types of Courses: online, self paced
# of Courses: 7
# of Marketing Courses: 7
Topic Covered: major digital marketing topics
Free Trial? No
URL: www.clickminded.com
Advertising
Simplilearn
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Online Advertising Courses:
- Pay Per Click (PPC) Foundations Course
- Advanced Pay Per Click (PPC)
- Holiday PPC Advertising
- Complete Google AdWords Professional
- Facebook Marketing and Advertising
- Twitter Marketing and Advertising
- Programmatic Buying Foundations
ClickMinded
Price: $499 per course
Time: from 3 to 6 hours
Example Online Advertising Courses:
- Paid Advertising (one main course)
topics covered in this course include:- Paid Framework
- Paid Fundamentals
- Paid Ads & The Funnel
- Bidding & Auctions
- Keywords & Match Type
- Campaign Creation
- Optimized Campaign
- Favorite Tools & Services
- New Campaigns From Scratch
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Online Advertising Courses:
- Introduction to PPC with Google AdWords and Bing Ads
- Google AdWords: Intermediate Techniques
- Advanced Google AdWords 2017
- Facebook Marketing: Advanced Advertising
- Programmatic Advertising Foundations
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Online Advertising Courses:
- Ultimate Google AdWords Course 2017–Stop SEO & Win With PPC
- Ecommerce Ads With Google Merchant Center & Google Shopping
- AdWords: Become Google AdWords Certified in Just 2 Days
- Social Media Marketing Masterclass – PPC on 10+ Platforms
- The Complete Facebook Ads Course – Beginner to Advanced
- Instagram Ads For Beginners: Hands On Training
- Complete LinkedIn Ads for 2018 & Beyond
Online Marketing Institute
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Online Advertising Courses:
- Introduction to Digital Advertising Part 1
- Introduction to Digital Advertising Part 2
- Planning SEM Campaigns
- Create Campaign Assets
Summary: Online Marketing Institute provides an introduction to many digital marketing topics for a low monthly price.
Analytics
CXL Institute
Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.
Example Analytics Courses:
- Advanced Google Tag Manager
- Data Studio masterclass
- Google Analytics for beginners
- Google Analytics for experienced marketers
- Google Tag Manager for beginners
- Intermediate Google Analytics
- Intermediate Google Tag Manager
- see also: Digital Analytics Minidegree Program
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Analytics Courses:
- Google Analytics Training Course for Beginners
- The 2018 Google Analytics Bootcamp
- Google Tag Manager (GTM) Training – From Zero to Hero
- Build Insightful Dashboards with Google Data Studio
- Google Analytics for Shopify: A Complete Step-by-Step Guide
- Google Analytics Certification: Get Certified in Just 2 Days
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Analytics Courses:
- Learning Web Analytics
- Google Analytics Essential Training
- Advanced Google Analytics 2017
- Google tag Manager (V2) Essential Training
- Mobile App Analytics for Developers
- Learning Adobe Reports and Analytics
- Improving Your Tableau Skills
- WordPress Plugins: Analytics
Simplilearn
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Analytics Courses:
ClickMinded
Price: $499 per course
Time: from 3 to 6 hours
Example Web Analytics Courses:
- Google Analytics (one main course)
topics covered in this course include:- Analytics Framework
- Goal Mapping
- Account Setup
- Event & Campaign Tracking
- Reporting
- Debugging
- Dashboard & Advanced
- Favorite Tools & Services
- New Account From Scratch
Online Marketing Institute
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Analytics Courses:
- Intro to Marketing Analytics
- How to Measure Marketing Success
- Data Analysis and Optimization
- Data Storytelling
- Navigating the Google Analytics Interface
- Google Analytics Deep Dive (Part 1)
- Google Analytics Deep Dive (Part 2)
- Campaign Tracking in Google Analytics
B2B
MarketingProfs University
Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.
Example B2B Marketing Courses:
- B2B Lead Roundup (deep dive)
- Channel Marketing for Marketing (quick study)
- Channel Marketing for Partners (quick study)
- Demand/Lead Generation (quick study)
- Event Marketing (quick study)
Online Marketing Institute
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example B2B Marketing Courses:
- B2B Marketing Overview
- Paid Media for B2B: Social
- Paid Media for B2B: Search and Display
- B2B Marketing Technology
- Earned and Owned Media for B2B Marketing
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example B2B Marketing Courses:
- B2B Marketing Foundations
- B2B Foundations: Social Media Marketing
- Business-to-Business Sales
- Social Selling on LinkedIn
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example B2B Marketing Courses:
- Lead Generation Machine: Cold Email B2B Sales Master Course
- Sales Machine: The Sales Training B2B Master Course
- Negotiation Machine: Negotiation Skills for Business & Life
- Business Development & B2B Sales for Startups
- B2B Sales – Close More Deals, Get More Leads, Work Less
- Write Your First B2B Marketing Case Study
Content Marketing
Content Marketing University
Price: $995 for on-demand access to the full Content Marketing University curriculum.
Time: the curriculum contains roughly 60 hours and 30+ hours of total time.
Example Content Marketing Courses:
- Building the Business Case for Content Marketing
- Planning a Start-Up Investment in Content Marketing
- Developing Audience Personals
- Account Based Marketing – An Introduction
- Breathing Life Into Your Brand Story
- Three Approaches for Producing Compelling B2B Video
- Integration of Paid, Owned, and Earned Media
- The Process of Content Marketing
- How to Build an Editorial Calendar
- The Ultimate Guide to Content Metrics & Analytics
- Putting It All Together
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Content Marketing Courses:
- Content Marketing Mastery
- How to Use Content Marketing to Become Known as an Expert
- Content Marketing Hacks for Busy Entrepreneurs
- Building Better Traffic: Content Marketing and SEO
- Influencer Content Marketing: Killer Tactics for 2018
- Mobile First Content Marketing Strategy
- Copywriting Secrets – How to Write Copy That Sells
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Content Marketing Courses:
- Learning Content Marketing
- Content Marketing ROI
- Content Marketing Foundations
- Content Marketing: Staying Relevant
- Content Marketing: Podcasts and Audio
- Content Marketing: Videos
- Content Marketing: Photos
- Content Marketing: Slides
- Content Marketing: Blogs
- Content Marketing: Ebooks
- Content Marketing: Newsletters
- Blogging for Your Business
- Writing a Press Release
- Learning to Write Marketing Copy
- Learning to Run Webinars
Simplilearn
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Content Marketing Courses:
ClickMinded
Price: $499 per course
Time: from 3 to 6 hours
Example Content Marketing Courses:
- Content Marketing (one main course)
topics covered in this course include:- Content Framework
- Content Fundamentals
- Segmentation
- Messaging
- Content Calendar
- Channel Selection
- Content Process & Goals
- Copywriting
- Calls to Action
- Optimization
- Favorite Tools & Services
- Campaign Walkthrough
Online Marketing Institute
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Content Marketing Courses:
- Content Marketing for Social Media
- Content Marketing Strategy
- Content Marketing Search & Optimization
- Content Marketing Personas & Prospects
- Content Marketing: Consumer Insights
- Content Marketing: Brand
Conversion Optimization
CXL Institute
Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.
Example Conversion Courses:
- A/B testing mastery
- Building and scaling an optimization program
- CRO agency masterclass
- Form optimization
- Personalization for conversion
- Statistics for A/B testing
- see also: Conversion Optimization Minidegree Program
Simplilearn
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Conversion Courses:
ClickMinded
Price: $499 per course
Time: from 3 to 6 hours
Example Conversion Optimization Courses:
- Conversion Funnel (one main course)
topics covered in this course include:- Funnel Framework
- Top of Funnel Blueprint
- Top of Funnel Tactics
- Middle of Funnel Blueprint
- Middle of Funnel Tactics
- Bottom of Funnel Blueprint
- Bottom of Funnel Tactics
- Managing Your Funnel
- Favorite Tools & Services
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Conversion Courses:
- Become A Conversion Rate Optimization (CRO) Expert
- CRO Power: A/B Testing for More Leads & Sales
- Landing Page Design & Conversion Rate Optimization 2017
- Learn How To Design A Killer Landing Page Without Coding
- Optimize Your Ecommerce Product Pages to Increase Sales
Ecommerce
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Ecommerce Courses:
- Shopify Power: Build An Ecommerce Website Using Shopify
- Build a Highly Converting Shopify Dropshipping Store
- The Complete ECommerce Course with WordPress and Woocommerce
- WordPress E-Commerce : WooCommerce Plugin Introduction
- SEO 2017: E-Commerce SEO for WordPress and Shopify Website
- The Ultimate E-Commerce Conversion Rate Optimisation Course
- Optimize Your Ecommerce Product Pages to Increase Sales
- Email Marketing: Sales Automation for E-commerce
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Ecommerce Courses:
- Learning Shopify
- WordPress: Ecommerce
- WordPress Ecommerce: WooCommerce
- WordPress Ecommerce: WooCommerce Plugins
- WordPress Ecommerce: Easy Digital Downloads
- Magento Community Edition 2 Essential Training
- Creating Your First Online Store with Drupal Commerce
- Selling on the Amazon Marketplace
- SEO: Ecommerce
Email Marketing
Simplilearn
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Email Marketing Courses:
ClickMinded
Price: $499 per course
Time: from 3 to 6 hours
Example Email Marketing Courses:
- Email Marketing (one main course)
topics covered in this course include:- Email Framework
- Email Campaigns
- Segmentation
- Campaign Calendar
- Copywriting & Design
- Automation
- Tracking & Deliverability
- Favorite Tools & Services
- New Campaign Walkthrough
MarketingProfs University
Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.
Example Email Marketing Courses:
Online Marketing Institute
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Email Marketing Courses:
- Getting Started with Email Marketing
- Email Campaign Fundamentals
- Dissecting Email Copy – Part I
- Dissecting Email Copy – Part II
- Permission & Legal Compliance
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Email Marketing Courses:
- Ultimate Guide to Email Marketing
- Email Marketing Mastery to Earn More & Build a Huge List
- Email Marketing: Our Insider Email Marketing Strategies
- The Email Marketing Mega Bundle – 10 Courses In 1
- The Complete MailChimp Email Marketing Course
- The ActiveCampaign & Interest Driven Sales Funnels Course
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Email Marketing Courses:
- Learning Email Marketing
- Managing Email Marketing Lists and Campaigns
- Optimizing Marketing Emails
- Learning Mailchimp
- Creating an HTML Email Newsletter
- Content Marketing: Newsletters
- Lead Generation Foundations
MarTech
Online Marketing Institute
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example MarTech Courses:
- Martech
- AdTech
- Data and Analytics
- Consumer Data Systems; CRM + DMP
- Digital Marketing Automation + Campaigns
Podcasting
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Podcasting Courses:
- The Podcast Masterclass: The Complete Guide to Podcasting
- Professional Podcast Production, Editing & Blueprint
- Get Publicity by Being Booked as a Podcast Guest Expert
- Podcast Pacing For Audience Engagement
- Podcast Essentials: The Bootstrap Marketing Toolkit
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Podcasting Courses:
- Producing Professional Podcasts
- Content Marketing: Podcasts and Audio
- Podcasting: Business and Law
- GarageBand: Podcasting
SEO
DistilledU
Price: $40/mo for unlimited on-demand access to all video classes, demo of 3 free modules.
Time: classes range from 30 minutes to 8 hours, with most falling in the middle of that range.
Example SEO Courses:
- Search Engine Basics
- On-Page Optimization
- Technical SEO
- Keyword Research
- Competitor Research
- Link Analysis
- Linkbait That Gets Links
- Expert Outreach
- SEO Toolkit
- Interactive: Excel Skills
- Interactive: Introduction to HTML
- Penalties, Updates and Reinclusion
- International SEO
- Consulting Skills
- more…
ClickMinded
Price: $499 per course
Time: from 3 to 6 hours
Example SEO Courses:
- Search Engine Optimization (one main course)
topics covered in this course include:- Search Framework
- Keyword Research
- Technical Optimization
- Link Building & Authority
- Image Optimization
- Mobile SEO
- Crawl Path Optimization
- Structured Data & Schema
- Analytics & “Not Provided”
- Internationalization
- Favorite Tools & Services
- Start a New Site From Scratch
Simplilearn
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example SEO Courses:
Online Marketing Institute
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example SEO Courses:
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example SEO Courses:
- SEO Foundations
- SEO: Keyword Strategy
- SEO: Link Building in Depth
- SEO: Ecommerce
- SEO: Videos
- SEO: Apps
- Advanced SEO: Developing an SEO-Friendly Website
- Analyzing Your Website to Improve SEO
- Learning SEO Tools
- WordPress Plugins: SEO
- Local SEO
- International SEO
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example SEO Courses:
- The Complete Search Engine Optimization (SEO) Bootcamp 2018
- Learn How To Do SEO And How To Form An Agency
- Complete SEO Training + SEO for WordPress Websites
- WordPress SEO – The Complete Yoast SEO Plugin Tutorial
- Keyword Research Secrets: SEO For Google [Beginners]
- Master Link building for SEO in 1 Hour
- Local SEO Marketing For Professional Results
Social Media
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Social Media Courses:
- Start a Successful Social Media Marketing Agency from Home
- Social Media Success: How to Become an Influencer
- Social Media Marketing & Marketing Strategy Masterclass 2018
- Social Media Marketing Masterclass | PPC on 10+ Platforms
- Social Media Marketing Automation
- The Complete Facebook Marketing Masterclass
- Twitter Growth Hacks: Automate Your Twitter Marketing
- Pinterest: Increase Website Traffic With Images
- How To Use Snapchat For Marketing In 2018
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Social Media Courses:
- Marketing Foundations: Social Media
- Social Media Marketing: Managing Online Communities
- Social Media Marketing: ROI
- Facebook for Business
- Facebook Marketing: Advertising
- Advertising on Instagram
- Twitter for Business
- Twitter Marketing: Advertising
- Pinterest for Business
- Marketing with Snapchat
- Top 10 Social Media Management Tools
- Social Media Marketing for Small Business
- Social Media Marketing for Government
- Social Media Marketing for Nonprofits
- Social Media Marketing for Graphic Designers
- Social media for Photo and Video Pros
Simplilearn
Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.
Example Social Media Courses:
ClickMinded
Price: $499 per course
Time: from 3 to 6 hours
Example Social Media Courses:
- Social Media (one main course)
topics covered in this course include:- Social Framework
- Channel Selection
- Channel Overview
- Social Media Monitoring
- Social Content
- Creating vs. Curating
- Social Conversions
- Favorite Tools & Services
- Campaign Walkthrough
Online Marketing Institute
Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.
Example Social Media Courses:
- The Primary Social Media Platforms
- Using Social Media to Create Engagement
- Social Media: Consumer Insights
- Facebook: How to Setup your Page
- Facebook: What to Post
- Facebook Advertising
- Think You Should Know About Advertising on Snapchat and Instagram
- Creating an Influential LinkedIn Profile
- Publishing on LinkedIn Pulse
- How to Market to Millennials
- more…
Video Marketing
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Video Marketing Courses:
- Video Marketing Made (Ridiculously) Easy
- Video Marketing Hacking: How to Fire Up Your Online Presence
- YouTube Masterclass – Your Complete Guide to YouTube
- Getting Started On YouTube – How To Start A YouTube Channel
- YouTube SEO: How to Rank #1 on YouTube
- YouTube Advertising: Beginner’s YouTube Ads Blueprint
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Video Marketing Courses:
- Marketing and Monetizing on YouTube
- Advertising on YouTube
- Learning Video Live Streaming
- Video Editing: Moving from Production to Post
- Introduction to Screencasting
- Camtasia: Advanced Techniques
Web Design
Lynda
Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.
Example Web Design Courses:
- Become a Web Designer (11 course learning path)
- Introduction to Web Design
- HTML Essential Training
- Learning CSS
- JavaScript for Web Designers
- PHP for Web Designers
- Photoshop for Web Design
- Typography for Web Designers
- Considering a CMS for Web Design
- Productivity Tips for Web Designers
Udemy
Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.
Example Web Design Courses:
- Web Design for Beginners: Real World Coding in HTML & CSS
- Web Development for Beginners: Build Website from Scratch
- Start and Run a Successful Web Design Business from Home
- WordPress – The Complete Business Web Design Course
- Become A WordPress Web Design Expert Without Any Coding
- WordPress Web Design and Advanced Theme Development
- Advanced CSS and Sass: Take Your CSS to the Next Level