Marketing Terms

Online Digital Marketing Courses

Digital Marketing

Simplilearn / MarketMotive

Price: $99 for foundation courses, $299 for advanced courses
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most major digital marketing topics
Free Trial? No
URL: www.simplilearn.com (check discounts)

Lynda

Price: unlimited courses from $19.99 – $29.99
Time: often between 30 minutes to 2 hours, but varies widely
Types of Courses: online, self-paced
# of Courses: thousands
# of Marketing Courses: hundreds
Topic Covered: most marketing topics, plus many other creative and business topics
Free Trial? Yes, 30 days
URL: www.lynda.com (check discounts)

Udemy

Price: pay per course, usually less than $20 each during sales
Time: varies widely, from less than 2 hours to 20+ hours
Types of Courses: online, self-paced
# of Courses: tens of thousands
# of Marketing Courses: hundreds, maybe thousands
Topic Covered: most marketing topics, plus a huge variety of other topics
Free Trial? No
URL: www.udemy.com (check discounts)

Online Marketing Institute

Price: unlimited courses from $25 to $45 per month
Time: typically 20 to 60 minutes
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most digital marketing topics
Free Trial? Yes, 10 days
URL: www.onlinemarketinginstitute.org

MarketingProfs University

Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.
Types of Courses: online, self-paced
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: most digital marketing topics
Free Trial? Yes, 7 days for Pro membership
URL: www.marketingprofsu.com

CXL Institute

Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.
Types of Courses: online, self paced and live online courses
# of Courses: dozens
# of Marketing Courses: dozens
Topic Covered: primarily analytics & conversion
Free Trial? No
URL: conversionxl.com/institute/ (check discounts)

ClickMinded

Price: $499 per course
Time: 3 to 6 hours each
Types of Courses: online, self paced
# of Courses: 7
# of Marketing Courses: 7
Topic Covered: major digital marketing topics
Free Trial? No
URL: www.clickminded.com

Advertising

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Online Advertising Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Online Advertising Courses:

  • Paid Advertising (one main course)
    topics covered in this course include:

    • Paid Framework
    • Paid Fundamentals
    • Paid Ads & The Funnel
    • Bidding & Auctions
    • Keywords & Match Type
    • Campaign Creation
    • Optimized Campaign
    • Favorite Tools & Services
    • New Campaigns From Scratch

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Online Advertising Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Online Advertising Courses:

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Online Advertising Courses:

Summary: Online Marketing Institute provides an introduction to many digital marketing topics for a low monthly price.

Analytics

CXL Institute

Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.

Example Analytics Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Analytics Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Analytics Courses:

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Analytics Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Web Analytics Courses:

  • Google Analytics (one main course)
    topics covered in this course include:

    • Analytics Framework
    • Goal Mapping
    • Account Setup
    • Event & Campaign Tracking
    • Reporting
    • Debugging
    • Dashboard & Advanced
    • Favorite Tools & Services
    • New Account From Scratch

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Analytics Courses:

B2B

MarketingProfs University

Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.

Example B2B Marketing Courses:

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example B2B Marketing Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example B2B Marketing Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example B2B Marketing Courses:

Content Marketing

Content Marketing University

Price: $995 for on-demand access to the full Content Marketing University curriculum.
Time: the curriculum contains roughly 60 hours and 30+ hours of total time.

Example Content Marketing Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Content Marketing Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Content Marketing Courses:

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Content Marketing Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Content Marketing Courses:

  • Content Marketing (one main course)
    topics covered in this course include:

    • Content Framework
    • Content Fundamentals
    • Segmentation
    • Messaging
    • Content Calendar
    • Channel Selection
    • Content Process & Goals
    • Copywriting
    • Calls to Action
    • Optimization
    • Favorite Tools & Services
    • Campaign Walkthrough

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Content Marketing Courses:

Conversion Optimization

CXL Institute

Price: self-paced online courses range from $99 to $499, but an all-access pass is available for $299 per month.
Time: courses can range from 3+ hours to 20+ hours.

Example Conversion Courses:

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Conversion Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Conversion Optimization Courses:

  • Conversion Funnel (one main course)
    topics covered in this course include:

    • Funnel Framework
    • Top of Funnel Blueprint
    • Top of Funnel Tactics
    • Middle of Funnel Blueprint
    • Middle of Funnel Tactics
    • Bottom of Funnel Blueprint
    • Bottom of Funnel Tactics
    • Managing Your Funnel
    • Favorite Tools & Services

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Conversion Courses:

Ecommerce

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Ecommerce Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Ecommerce Courses:

Email Marketing

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Email Marketing Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Email Marketing Courses:

  • Email Marketing (one main course)
    topics covered in this course include:

    • Email Framework
    • Email Campaigns
    • Segmentation
    • Campaign Calendar
    • Copywriting & Design
    • Automation
    • Tracking & Deliverability
    • Favorite Tools & Services
    • New Campaign Walkthrough

MarketingProfs University

Price: $595 per deep-dive course, $199 per quick-study course (but all quick-study courses are included in Pro membership, which costs $279 per year).
Time: deep-dive courses are often 5 to 7 hours, quick study courses are often 60 to 120 minutes.

Example Email Marketing Courses:

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Email Marketing Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Email Marketing Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Email Marketing Courses:

MarTech

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example MarTech Courses:

Podcasting

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Podcasting Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Podcasting Courses:

SEO

DistilledU

Price: $40/mo for unlimited on-demand access to all video classes, demo of 3 free modules.
Time: classes range from 30 minutes to 8 hours, with most falling in the middle of that range.

Example SEO Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example SEO Courses:

  • Search Engine Optimization (one main course)
    topics covered in this course include:

    • Search Framework
    • Keyword Research
    • Technical Optimization
    • Link Building & Authority
    • Image Optimization
    • Mobile SEO
    • Crawl Path Optimization
    • Structured Data & Schema
    • Analytics & “Not Provided”
    • Internationalization
    • Favorite Tools & Services
    • Start a New Site From Scratch

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example SEO Courses:

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example SEO Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example SEO Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example SEO Courses:

Social Media

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Social Media Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Social Media Courses:

Simplilearn

Price: $99 for foundation courses, $299 for advanced courses.
Time: foundation courses are often 1.5 to 3 hours, advanced courses are often 15 to 25 hours.

Example Social Media Courses:

ClickMinded

Price: $499 per course
Time: from 3 to 6 hours

Example Social Media Courses:

  • Social Media (one main course)
    topics covered in this course include:

    • Social Framework
    • Channel Selection
    • Channel Overview
    • Social Media Monitoring
    • Social Content
    • Creating vs. Curating
    • Social Conversions
    • Favorite Tools & Services
    • Campaign Walkthrough

Online Marketing Institute

Price: $25/mo for unlimited on-demand access to all video classes, 10 day free trial.
Time: classes are typically 20 to 60 minutes.

Example Social Media Courses:

Video Marketing

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Video Marketing Courses:

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Video Marketing Courses:

Web Design

Lynda

Price: $19.99 to $29.99 per month all-access to all video classes, 30 day free trial.
Time: often between 30 minutes to 2 hours, but varies widely.

Example Web Design Courses:

Udemy

Price: depends on discounts, often less than $20 per course.
Time: varies widely, from less than 2 hours to 20+ hours.

Example Web Design Courses: