Marketing Terms

Digital Marketing Degrees

Here is our research into the digital marketing-related degree programs at universities and colleges in the United States. It includes direct links to the main curriculum page, plus details on courses related to internet marketing, social media marketing, e-commerce or e-business. The types of programs include:

• Bachelor’s degrees with a digital marketing major, concentration/emphasis, or minor.
• Master’s degrees primarily about digital marketing, or with a concentration/emphasis.
• Non-degree certificate programs primarily about digital marketing.

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Alabama

The University of Alabama at Birmingham (UAB)
Graduate Certificate in Social Media
digital marketing courses:

  • Social Media and Virtual Communities in Business (online)
  • Web Analytics (online)
  • Plus 1 social media course from any graduate program at UAB, approved by advisor

Arizona

Arizona State University
Marketing B.S. with a concentration in Digital and Integrated Marketing Communications
digital marketing courses:

  • Digital Marketing in Practice
  • Social Media and Content Marketing

California

Azusa Pacific University
B.A. in Management degree – Digital Marketing emphasis
digital marketing courses:

  • Marketing and E-Commerce
  • Digital Marketing
  • Analyzing and Optimization of Digital Media
  • Digital Consumer Behavior
  • Global Viral Marketing

California State University – Northridge
Minor in Interactive Marketing
digital marketing courses:

  • Consumer Information in the Digital Age
  • Marketing Metrics and Insights
  • Internet Marketing
  • Social Media Marketing

Santa Clara University
MBA, Marketing Concentration, Digital Marketing and e.Commerce Emphasis
digital marketing courses:

  • Internet Marketing & e.Commerce
  • Social Media Marketing
  • Mobile Marketing and mCommerce

Connecticut

Sacred Heart University
Digital Marketing Graduate Program Certificate
digital marketing courses:

  • Digital Marketing
  • Marketing Analytics

Sacred Heart University
M.S. in Digital Marketing
digital marketing courses:

  • Digital Marketing
  • Marketing Analytics
  • Applied Topics in Digital Marketing
  • Capstone Thesis in Digital Marketing OR Capstone Project in Digital Marketing

University of Connecticut
Digital Marketing & Analytics Undergraduate Certificate
digital marketing courses:

  • Digital Marketing
  • Marketing & Digital Analytics
  • Integrated Marketing Communication in the Digital Age

District of Columbia (DC)

George Washington University
MBA Concentration – Marketing Communications & Digital Marketing
digital marketing courses:

  • Electronic Marketing
  • Web Analytics & Online Advertising
  • Social Network Analytics
  • more…

Georgetown University
Professional Certificate – Digital Marketing
digital marketing courses:

  • Digital Marketing Strategy
  • Web and Mobile Design and Usability
  • Advanced Marketing Analytics and Reporting
  • Content Marketing
  • Viral Marketing: Creating Buzz
  • Advanced Digital Marketing Strategies, Search Marketing
  • more…

Georgetown University
Professional Certificate – Social Media Marketing
digital marketing courses:

  • Using Social Media Tools Effectively
  • Writing for Social Media
  • Social Media Strategies & Tactics
  • Measuring & Calculating Return on Investment for Social Media
  • Capstone Course in Social Media
  • more…

Florida

Florida Atlantic University
Digital Marketing Minor
digital marketing courses:

  • Social Media Innovation
  • Social, Legal and Ethical Issues of Digital Data
  • Social Media and Web Technologies
  • Social Media and Web Analytics
  • Marketing on the Internet

Georgia

University of Georgia
Undergraduate Marketing Major – Digital Marketing Emphasis
digital marketing courses:

  • Social Media Marketing Strategy
  • Digital and Social Communication Strategies
  • Internship in Digital Marketing

Illinois

Lewis University
MBA – Concentration in Social Media Marketing
digital marketing courses:

  • Social Media Marketing
  • Social Media Analytics
  • Social Media Strategies
  • Search Engine Optimization Methods

Northern Illinois University
Bachelor of Science in Marketing – Interactive Marketing Concentration
digital marketing courses:

  • Internet Marketing
  • Interactive Marketing Technology

Iowa

Graceland University
Social Media Marketing Major
digital marketing courses:

  • Seminar in Social Media Marketing
  • Emerging and Social Media
  • Electronic Commerce

Maine

Thomas College
Digital Marketing Management (BS)

Maryland

Towson University
Undergraduate E-Business Major
digital marketing courses:

  • e-Business Marketing
  • Principles of e-Business
  • e-Business Infrastructure
  • Advanced e-Business
  • Special Topics in e-Business
  • more…

Michigan

University of Michigan – Dearborn
BBA Degree – Digital Marketing Major
digital marketing courses:

  • Digital Consumer Search and Marketing
  • E-tailing and Retailing
  • Communications Strategy and New Media
  • Digital Analytics and Content
  • Managing Electronic Commerce Systems

Western Michigan University
eBusiness Marketing Major
digital marketing courses:

  • Internet Marketing
  • Advanced Internet Marketing

Missouri

Maryville University of Saint Louis
Internet Marketing, B.S.
digital marketing courses:

  • Internet Marketing

Missouri University of Science & Technology
Business and Management Systems, Minor in Electronic and Social Commerce
digital marketing courses:

  • Digital Marketing and Promotions
  • Electronic and Mobile Commerce
  • Fundamentals of Mobile Technology for Business
  • more…

University of Missouri – St. Louis
Digital Media Marketing Certification
digital marketing courses:

  • Effective Email Strategy
  • Strategic Search Engine Marketing
  • Mobile Marketing
  • Blogs to Buzz
  • Social Media Marketing
  • Media Buying, Planning and Analysis
  • Web Analytics
  • Digital Strategies
  • Data Analysis, Interpretation and Dashboarding

New Hampshire

Granite State College
Digital and Social Media (B.S.)
digital marketing courses:

  • Trends in Digital and Social Media
  • Integrative: Project in Digital and Social Media

New Jersey

Fairleigh Dickinson University
Bachelor of Science in Marketing, Digital Concentration
digital marketing courses:

  • Digital Marketing
  • Social Media Marketing
  • Marketing Internship (related to Digital and/or Social Media)

Rutgers University
Mini-MBA: Digital Marketing
digital marketing courses:

  • Digital Marketing Strategy
  • Search Engine Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing Strategies and Tactics
  • Personalized Digital Experiences
  • Web Analytics and ROI for Better Decision Making
  • Crisis Management and Legal Landmines in Digital Marketing
  • Gamification for Digital Marketing
  • UX and Marketing
  • Online Customer Acquisition
  • Transforming Your Digital Marketing

New York

Baruch College
Underground Marketing Management Major, Digital Marketing Track
digital marketing courses:

  • (required) Marketing Web Analytics and Intelligence
  • (required) Internet Marketing
  • Digital Advertising
  • Social Media Marketing and New Ventures
  • Direct and Interactive Marketing
  • e-Business Technologies

Pace University
Social Media and Mobile Marketing MS Program
digital marketing courses:

  • Social Media and Mobile Marketing Strategies
  • Foundations of Social and Mobile Technologies
  • Digital Marketing
  • Interactive and Direct Marketing

Rochester Institute of Technology
New Media Marketing BS Degree
digital marketing courses:

  • Internet Marketing
  • Search Engine Marketing and Analytics
  • Social Media Marketing

State University of New York at Purchase
Social Media Marketing Professional Certificate Programs
digital marketing courses:

  • Social Media Marketing: Strategies and Tactics
  • Social Media Marketing: Using the Tools of the Trade
  • Twitter
  • Facebook and Google+
  • Blogging
  • Search Engine Marketing and Optimization

Oregon

Portland State University
Digital Marketing Strategies Certificate
digital marketing courses:

  • Introduction to Digital Strategies
  • Social Media Marketing
  • Search Engine Marketing
  • Professional Skills for Digital Marketers
  • Advanced Concepts: Digital Media Integration
  • more…

Southern Oregon University
Certificate in Interactive Marketing and eCommerce
digital marketing courses:

  • Internet Marketing and E-commerce
  • (many classes in web development and/or digital media)

Tennessee

Eastern Tennessee State University
Digital Marketing, M.S.
digital marketing courses:

  • Social Media and the Brand
  • Digital Marketing Research
  • E-Commerce Marketing/Direct Marketing (B2C)
  • Consumer Behavior in the Online Environment
  • B2B Digital Marketing
  • Web Analytics
  • Business Analytics, Data Visualization and Online Metrics
  • Search Marketing
  • Digital Marketing Strategy
  • Digital Marketing Strategic Experience

Utah

Utah Valley University
Digital Marketing, B.S.
digital marketing courses:

  • Digital Marketing
  • Marketing with Social Media
  • Content Marketing
  • Advanced Digital Marketing and Analytics
  • Digital Marketing Capstone
  • Digital Marketing Internship

Washington

University of Washington
Certificate in Digital Marketing
digital marketing courses:

  • Inbound Digital Marketing
  • Digital Advertising & Email Marketing
  • Digital Marketing Strategy

University of Washington
Certificate in Digital Marketing Analytics
digital marketing courses:

  • Marketing Data Landscape & Tools
  • Digital Marketing Measurement
  • Drawing Insight from Data

Unknown

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Massachusetts

New England College of Business
Bachelor of Science in Digital Marketing
digital marketing courses:

  • Digital Marketing
  • Viral Marketing & Digital Presence
  • Data Analysis, Metrics and Measurement of Digital Marketing
  • Ethics and Social Responsibility in a Digital Age
  • Digital Advertising
  • Online Consumer Behavior & Social Engagement
  • Virtual Business Operations and Management
  • Targeted Marketing & Social Optimization
  • Search Engine Optimization
  • Customer Relations and the Online Environment
  • Managing Change in Digital Marketing
  • Global Strategies in Digital Marketing
  • Advanced Digital Campaign Integration
  • Web Design and Development
  • Advanced Web-Based Design Strategies for Marketing & Advertising

Michigan

Eastern Michigan University
MBA with Specialization in E-Business
digital marketing courses:

  • Digital Marketing
  • E-Business Strategy
  • E-Commerce Law
  • Accounting for E-Commerce