Definition
Software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.
Information
Affiliate merchants that run 100% in-house affiliate programs need to find–and possibly customize–affiliate software to handle transaction tracking and reporting. Solutions range from free and almost-free scripts to expensive software packages.
Affiliate merchants that use affiliate networks do not have to directly manage the affiliate software, although integration must occur between the affiliate merchant’s site and affiliate network’s software.
Tools
iDevAffiliate – affiliate management software with self-hosted or cloud hosted options.
see also: Digital Marketing Tools
Articles
Build Versus Buy?
ClickZ (May 19, 2000)
Related Terms
affiliate marketing, affiliate manager, affiliate merchant, affiliate network
view all terms in the Affiliate Marketing glossary or all terms in the Digital Marketing glossary
