Definition
A measure of the quantity and quality of sites that link to your site.
Information
Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.
Link popularity assumes that not all inbound links are equal. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page.
Tools
SEMrush – extensive link research tools. (free trial & discounts) sponsored
see also: SEO Tools
see also: SEO Tool Discounts
Articles
SEMrush vs. Ahrefs vs. Moz (includes backlink comparison)
MarketingTerms.com (April 20, 2019)
Related Terms
reciprocal links, search engine optimization
view all terms in the SEO glossary or all terms in the Digital Marketing glossary
